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Sweet deal: Dairy Milk to carry Fairtrade badge
March 2009
Wilkes Group welcomes the news that Britain's most popular chocolate bar, Dairy Milk, is to become Fairtrade certified in Britain and Ireland in a move that will double the amount of cocoa bought from smallholders in the developing world under the sustainable farming scheme. The decision - the highlight of Fairtrade Fortnight - will transform Fairtrade chocolate from a niche preference to a mainstream ethical benchmark, bearing the sustainability kitemark on 15% of chocolate sold in Britain.